Marketing Service Providers—Graphic communications firms of all kinds are reinventing themselves to stay relevant and competitive. And the term many of them use to describe their new business model is “marketing service provider.” These are firms that are taking responsibility for all the elements of a communications campaign. We serve them by providing those campaign elements that are the best fit with our unusual capabilities. We enable the MSP to manage much more of a campaign with fewer constraints or limitations than if they had only their own resources to reach for.
Marketing Communications Firms—Some firms take responsibility for the creation and results of a communications campaign in addition to the execution. Those firms often describe themselves as marketing communications firms. And in the same way that we serve MSP’s, we help MarCom firms meet all of their client’s needs by offering unusual capabilities and a great product.
Printing Brokers—Some firms have chosen to delegate print management to an outside firm that specializes in sourcing the right product from exactly the right source. For printing brokers, we provide a unique set of capabilities they can leverage for their clients.
Commercial Printers—The disappearance of commercial printers has been greatly exaggerated, and a number of commercial printers are clients of ours. We help them build and retain great relationships with their clients by enabling them never to say no to a client request or need. We’re a shared resource keeping many commercial printers from having to invest in expensive capital equipment or from having to decline to meet all of their clients needs.
Publishers, Custom Publishers and Content Marketers—Using content effectively, whether to inform or persuade, means that they’re responsible for results. And those results need to benefit their customers—authors, readers and sponsors. Since print is still an essential piece of the media mix, our unusual capabilities let content creators deliver high-quality content fast and affordably.
For all of our clients, regardless of category, we’re very productive, very competitive and very responsive. That’s why we’re “very resourceful.”